Blog Ghostwriting Services
Blog content is excellent for informing and engaging prospective clients. I ghostwrite unique, researched, informational articles
formatted for blogging and focused on:
- SEO and Keyword relevance
- Explaining products and services in benefits oriented language
- Advancing the conversion and sales cycle
The content I develop for business blogs is informational marketing style, which provides baseline information to
educate prospects early in the buying cycle. Articles provide straightforward, concise information that relates to your business and industry.
I take on the perspective of your target persona to predict
search queries, questions, and hot-button issues, then write articles organized for web readability.
My most effective service is creating blog articles as a single project with my
Content Marketing Articles Sets service.
Go to my
order web content to order individual or sets of articles, or save money and time by
subscribing to my blog writing services to receive content on an ongoing, monthly basis.
If you want to
establish a relationship with a professional SEO content writer to
contract ongoing ghostwriting for your business blog, please
contact me.
What is the Purpose of a Business Blog?
Many business owners hear that blogs are a great marketing tool, but when they look at the medium they don't clearly see how it will help their bottom line.
Fundamentally, a business blog is a platform for presenting informational content that supports
consultative sales to:
- Provide baseline information on product and service benefits
- Answer specific questions
- Discuss industry trends and news
- Provide tips and advice
- Develop a narrative about real people and events
- Create an affinity with prospective clients
Is a Business Blog a Sales Tool?
Blogs are not a good place for direct sales content, but they are one of the best places to publish consultative sales content that provides information designed to create a link between a problem and the way which your solution overcomes it.
Content can be linked to from email newsletters and social media sites. It builds SEO, drives site traffic, updates a site with fresh content, and creates a path to a solution provided by your service or product.
What is the Tone and Organization of a Business Blog?
Blogs are known for being informal and personal in tone, which is one reason many businesses worry that their blog will end up with unprofessional content.
However, you must remember that you're developing a business blog. This is not a personal journal. It is a way to communicate with prospective clients.
The tone of a business blog should be as professional as any other written collateral. Writing should be clear, concise, and well developed.
It should not, however, have the formality of a dissertation or the complexity of a technical document. For the most part, the audience for your blog will be people looking for introductory information, and the tone of the writing should connect to that audience.
Business blog articles should be organized around a single, specific topic that can be discussed briefly. Blogs are organized as multiple, short articles instead of one long paper.
Are Business Blogs Useful for SEO?
Yes, business blogs are often implemented with search engine optimization (SEO) as an important goal.
With blog software, each time you create a new blog entry you create a new page on your website. The tools you use should allow you to optimize for search with meta data and headers.
It is very important that your blog be part of your domain, and not part of the blog product's. The URL should look like:
www.yoursite/blog.com or www.blog.yousite.com
instead of
www.wordpress.org/yoursite
If you do not set your blog up on your domain, your site does not gain the SEO advantage of the new content.
With a blog, you can easily optimize around a long list of keywords and phrases that relate to your website. The more fresh, keyword relevant content you have, the greater your online reach.
Search engines love new content, so they are a part of the blog writing audience.
Who Should Write My Business Blog?
An excellent business blog writer will:
- Be a talented and efficient writer
- Have time to create content on a consistent basis
- Be knowledgeable about SEO and keyword discovery
- Have excellent research skills
- Be able to write informative, educational content that clarifies complex topics
- Understand your business model and online sales/conversion goals
If you have an in-house staff member who meets this criteria, they will be your first choice.
However, many business don't employ an efficient writer, and run into problems with the
time commitment required to make a blog successful. In this case, you can consider outsourcing the writing to a
freelance blog writer.
An excellent writer creates an
affinity with prospects by focusing on the needs of the reader
prior to discussing products and services. This establishes credibility and can serve to filter out unqualified prospects.
A ghostwriter who can take on the
perspective of a new prospect and discuss the problems your offerings overcome--rather than the offerings themselves--will develop effective business blog content.
About Me: Denver Colorado Based Freelance Blog Writer
My name is Scott Yoder, and I specialize in writing short, informational articles designed to be read in web formats like blogs. I'm a former English teacher who excels at condensing complex information and writing about it in a straightforward, concise business style.
I've worked in IT sales and enjoy writing about technical, medical, and legal topics. Even more, I'm an excellent researcher who can develop baseline information on almost any business topic.
Please see
my portfolio for some online clips.
To ensure that your business blog has useful, professionally written content that will nurture prospects and build your website SEO,
contact me to arrange a subscription where I can contribute to your business blog on a regular schedule.