What Is Content Marketing?

Need a Web Writer?
Click here for online writing services


Recent Articles:

Business Blog Content

Online Consultative Sales

What is Content Marketing?

Online Prospecting and SEO

SEO and Fresh Content

What are Natural Links?

Cornerstone Content

Online Article Basics

Content Management Systems

Keyword Niches

Informational Marketing

Article vs. Blog Style

Hiring a Ghostwriter

Voice and Point of View

How Much Content Does My Site Need?

Word Count and Length
 

Marketing guru Seth Godin states: "The only marketing left is content marketing", where the sales process starts by providing value and getting permission to engage prospective clients.  

Marketing firms like Hubspot claim that traditional outbound marketing--that pushes information on people and uses interruption tactics--is being replaced by inbound marketing that allows people to search for and find valuable information when they need it.  

At CopyBlogger, they introduce content marketing as the act of "creating and freely sharing informative content" which is designed to:

• Draw in and engage prospective clients through SEO and social media
• Convert these prospects into customers
• Retain customers and develop repeat business

Content marketing is a method of providing valuable information to consumers that answers specific questions while providing baseline information about products and services.  This technique acknowledges the consumer's need to be informed at the beginning of the buying process, and refrains from presenting an immediate sales agenda.   Online content marketing takes advantage of website, blog, social media, and search engine technology to reach prospects.  

Website writing is generally formatted as short articles that provide answers to specific search queries and are posted on web pages or blogs.  Like white papers, these articles anticipate customer questions and provide content that helps inform the buying decision. 

Content marketing means publishing information with independent value that--unlike a traditional sales pitch--creates trust, credibility, and authority as a basis for business development.  

The core of this is high quality writing.  Nowadays, a business that wants to market online needs writing talent to create content that is concise, fluent, organized for web readers, and specific for both keyword phrases and business sales strategy.  

For for many people writing content is labor intensive and time consuming, and their websites or blogs end up with neither the quality nor the quantity required to be competitive in web marketing.  

Hire a freelance writer to save time and money while providing an objective voice for informational article content.  

With content management systems and blog powered websites, there is no reason a business can't have an extensive repertoire of search optimized, informational marketing articles in web page format. 

Each article has the chance to engage prospective customers and initiate a profitable business relationship .