Consultative Web Content
www.seowebeditor.com
Informational Articles * Business Blogs
SEO Content Marketing * Keyword Research

Connect. Compel. Convert. 
Business Website, Blog and Online Article Content Development Services
Do you need to provide consultative information on the benefits of your products and services to engage and nurture prospects?  If so, your web content is one of your most important tools.  
I am a freelance marketing and sales writer who specializes in initiating the sales process with targeted website and blog content. 

My approach is built on three main components:

Sales Theme:
  • Engage and nurture tentative prospects in the early stages of the buying cycle
  • Develop information that links their needs to the benefits of your offering
  • Leverage an outside perspective to create understandable, memorable content that provides upfront value and communicates on an emotional level 
Content Strategy:
  • Develop content that aligns with online marketing and conversion goals
  • Create a plan to effectively publish content on your website or blog
  • Re-purpose content as white papers, press releases, email newsletters, and syndicated articles
Online Organization:  
  • Research and write to support search engine optimization (SEO) and keyword development
  • Create original content with an effective link strategy
  • Organize writing to be effective with impatient, scanning web-readers
    My primary offering is writing content marketing article-sets, where I create a cohesive set of articles as a project. 

    Hire me to develop the critical web content that informs, educates, and engages new prospects while laying the foundation to turn them into clients.

    The Virtual Business Front

    online information sellsWebsites are the new business front.  Most consumers now click through a website before they make a call or walk through a door.  Your website should be the main platform for all your marketing and sales collateral.

    Online consumers are driven by self-interest, and the main thing they search for is information that helps solve an active problem.   

    For effective business websites, the sales process does not begin with trying to sell.  It begins by providing benefits-focused information that creates an affinity with prospective clients. 

    This allows you to use your website or blog content to begin the consultative sales process and establish a link between the reader's problem and the solutions you provide.

    Discuss Benefits Before Features 

    To develop effective consultative web content, you must discuss the prospect's problem and how your service overcomes it--without actually discussing the service itself.  

    Unfortunately, many business websites are filled with company and product information that is meaningless to a consumer with a "what's in it for me" perspective.
     
    Parts of your website should explain what your company and products are about.  But if your online business front is nothing more than a promotional brochure, you are not addressing the needs of consumers in the information age.     

    A frequent problem is that the people who are the closest to the products and services have difficulty writing targeted, believable material that informs about benefits but avoids discussing features.

    As a freelance marketing writer, I specialize in creating website and business blog content that engages the self-concerned, tentative prospect while subtly linking their needs to your offerings.      

    SEO Copywriting

    Website and blog content development goes hand-in-hand with search engine optimization (SEO) strategies.

    This involves the proper use of keywords and phrases in your content so search engines know it is relevant to the queries of prospective customers. 

    SEO content writing delivers organic search results as part of a strategy to consistantly develop fresh content, build natural backlinks, and promote content across the web.  

    Web Writing Services, Denver Colorado

    My freelance web writing services deliver:

    • SEO copywriting and keyword research
    • Effective informational marketing articles
    • Content designed to align with sales and conversion strategies
    • Commitment to deadlines
    • Voice and organization customized to fit your site or blog

    I will save you time by employing an effective, well-honed writing process, and money by delivering professional results at reasonable rates.

    I'm based in Northern Colorado near Denver, and I work with companies nationwide.        

    Contact me to begin a relationship with a professional web content writer who can connect with tentative, information seeking prospects and guide them towards your solutions. 

     

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