To have a profitable website, you may need more content than you realize.
According to
Wordtracker, a leading SEO and keyword research website, a commerical website needs
hundreds--even thousands--of pages of content to get enough traffic to make the
site profitable.
This data matches content and inbound marketing trends. If you plan to provide useful, ongoing content while targeting inbound traffic, you'll be successful with a greater number of optimized pages.
This is the
new numbers game. If you have 200 informational landing pages optimized around keyword niches, you have that much more chance to catch traffic than with 20 pages.
You also create new content on a regular basis--
which search engines love--and gain opportunities to get
natural backlinks.
Series of Articles
The idea behind
website content marketing is to create an ongoing
series of articles or other informational material.
Each page, whether it is in a blog or standard webpage, should be optimized for long-tail keyword phrases that answer specific, search queried questions (Wordtracker notes the increasing tendency of
web searchers to put in complete questions when doing a search). You have a strong chance to
rank for organic search results when the information you provide
effectively matches the search query.
With hundreds--or if you can manage it thousands--of these types of pages on your site, you have a bounty of content that can draw traffic. If this is useful, well written material, it will also draw inbound links and entice repeat visits.
Even only a few
dozen pages, if they are authoritative, researched, and professionally written, can effectively bring in targeted traffic and create a competitive edge.
Search Engine Optimization (SEO)
Cumulatively, all of this has a significant effect on your SEO. Your whole site will rank better because you have new, keyword optimized, relevant pages that build link equity. Visitors will value your site because you provide valuable information
upfront and free.
Considered further, it is becoming clear that a website with
minimal content is going to have a tough time competing on search. If your site is just an electronic brochure with sales content, you are never going to get enough search traffic out of it to make any real profit.
Write and Publish
Consumers on the web search first and foremost for specific information, so online marketing requires content that precisely addresses their questions and problems. Because of search engine technology and social media, informational marketing content must be more
topically specific than ever before.
To manage the necessary amount of content, you need a
content management system or blog powered website, as well as a strategy on how to develop the material.
This means being prepared to write and publish consistently. Companies that want to
own search results for relevant keyword niches need to develop authoritative articles that capture and maintain high search engine page results.
If you have the resources of time and writing talent, you can create this content yourself. Otherwise, hire a
professional web content writer to develop it for you.