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What are Keyword Niches?

Search engine optimization (SEO) requires that you find relevant keywords--the words prospective customers put into search queries--and strategically place them into the content of your website. 

This allows search engines to contextually relate the content  to the search query.

Sounds simple enough--but it's not.  First, highly competitive, single keywords or short phrases are very difficult to rank for.  You can't just place the words into your title tags and page content and expect your site to show up on the first page.

Also, keyword research experts Wordtracker report that nearly half of online searches are done for unique keyword combinations.  These are put into the query box as long phrases or questions.

To have an effective SEO keyword and content strategy, you must optimize for keyword niches.

Search Engines Understand Context

It is important to understand that search engines like Google understand the context of webpage and website content.

Search algorithms go far beyond just matching keywords.  For example, they do more than simply match a keyword search on "shoes" to the instances of the word shoes in your site.

They go beyond just synonyms, such as matching "shoes" and "boots".

Search engine algorithms understand the context of content, matching semantically related words.  This technology knows that shoe relates to foot, socks, athlete's foot, laces, pediatrist, Nike, and so on.

Keyword Niches

A website could conceivably have thousands of keywords and phrases that build search results around a main, seed term.

Keyword niches are lists of words and phrases that semantically relate to a targeted main term and are integrated into content for SEO purposes. 

The more you integrate these keywords and phrases into your site, the more search relevance you build.  

Content Optimization

It is impossible to optimize around hundreds of keyphrase combinations if your website is comprised of only a small number of pages that focus on sales content.

Rather, it is necessary to develop useful and relevant content built around keyword niches.  In effect, this allows the content to chase the targeted keyword phrases.

An excellent strategy is to develop informational marketing content that not only chases keyword niches, but specifically addresses queries that are keyword questions.

For example, optimizing for the short-tail term "hiking boots"  will be highly competitive and difficult to rank for.  But if you have article content that provides a specific answer, such as "How to fit hiking boots for people with low arches", you have a much greater chance to rank organically for a related long-tail query.

This provides useful information for the consumer and baseline information about what you sell.  The prospective customer is drawn to your site, offered upfront value, and then directed to the part of the website where they can engage your services.

Keyword niches are a basic component of online content marketing.  Content built around targeted niches is now the most effective way to get organic search results and build enough traffic to have a profitable website. 

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