Web Content Editing and Revision

All writers are aware of the difficulty of editing their own work, and this is made more difficult when trying to write for SEO purposes.

I offer editing and revision services for web content to produce final drafts that are optimized for search engines and task-oriented web readers.

SEO Revision and Editing delivers:

• Keyword and Keyphrase Editing:  Search engine algorithms understand the relevance of a page by evaluating keyword placement, density, and latent semantic content.  I review keyword/keyphrase word choice and revise content so it maintains fluency and meaning for readers.
• Web page Readability:  Writing for the web has some unique considerations.  I'm experienced at taking in-house drafts and revising them for web readers that tend to scan text.  Critical components include:
  • Topic focus (one clear idea per page)
  • Organization and clarity
  • Document length
  • Structure of headings and paragraphs
  • Use of lists, bold type, and bullet points
  • Natural conclusion with call to action