White Paper Writing

• When you have complex product or service where the value is difficult to communicate to prospects in a short text or elevator speech.
• When you want to have central document that demonstrates through leadership.
• When you want a conversion tool that prospects have to sign in to access.
• When you're rolling out a new product, service, or innovation.
• When you want to provide professional material to key decision-makers.

White papers can be search engine optimized and their content is indexed, even in PDF format.  They are a valuable conversion tool, and become a focal point for linking and social media networking that drives traffic to your website.  A white paper can be spread across marketing and sales efforts to nurture prospects at various stages of the sales cycle.


A well written white paper is a project that requires collaboration through the writing process and coordination with other marketing initiatives.  Please contact me (form below) with some details of what you need and I'll prepare a quote for the work.   

For writing samples, please visit the portfolio page.